5 Things You Can't Wait to Smell in the Fall | Blog | Custom Tobacco
Fall is known for many things; Halloween, Thanksgiving, orange trees and slightly cooler weather. But some of the things that make fall most exciting are the various smells flowing in the air. 
This meal awakens all of the senses, but the smell of the turkey coming out the oven is one of the best moments of the year. The symphony of mashed potatoes, cranberry sauce and freshly baked bread keeps a permanent smile on your face. 2. Halloween Candy 
The sweet smell of candy will take you back to the overwhelming sense of success you felt after a long night of trick-or-treating as a kid. 3. The Fireplace 
The smoky smell of burning wood as well as the anticipation for making s’mores will get you sitting in front of the fire in no time. 4. Cinnamon and Nutmeg 
Whether in tea, hot chocolate, cake or candles, these smells make you feel warm and fuzzy inside. Now all you need is a sweater and you’re ready to take on the outdoors. 5. Cigars? 
The cigars from?Custom Tobacco?combine many of the smells of fall into one flavorful package. You can even customize the band to fit the occasion, or treat your family members and friends with a personalized cigar.
Homemade Humidor Here?s an easy, affordable way to store cigars if you?re in a pinch. What you?ll need: Plastic food storage bag Sponge or paper towel Distilled water First place your cigars in a plastic storage bag. Ideally, you?re using a quart-sized slider bag. Once you?ve stuffed all your cigars in the bag, it?s time to place a damp paper towel or sponge in the bag and zip it shut. NOTE: You want to make sure to use distilled water on your sponge or paper towel. Tap water can contain minerals that will degrade your cigars, as well as cause mold. Once you?re all zipped up, store your cigars in a closet or shelf where they?ll be out of sunlight, air conditioning, and other factors that can affect the humidity and temperature inside your make-shift humidor. This is a great way to preserve your fine cigars on a budget. And overtime, the oils of your stored cigars will even ?marry? to create a new unique flavor for your to enjoy. Enjoy!
Stu: Why do you think we can’t remember anything from last night? Phil: Because obviously we had a great fucking time! Remember Stu and Phil from The Hangover? This box office hit tells the story of the bachelor party adventures of a groom and his groomsmen, and it made over 105 million dollars. When did bachelor parties become such a massive trend worldwide? According to Time, the first ?bachelor party? happened as early as the time of the Spartans in the 5th century B.C. Spartan soldiers held a dinner party for the groom, celebrating his last night of freedom with drinks. Time continues to explain that the term ?bachelor? itself, which used to only refer to an adolescent knight or an educated student, began to also refer to a man without a wife when Geoffrey Chaucer used it in his 14th century anthology, The Canterbury Tales. The term ?bachelor party? made its debut in 1922 in the Scottish publication, Chambers’s Journal of Literature, Science and Arts, referring to a “jolly old” party. Bachelor parties are also popular celebrations around the world. The Brits, Irish, and Canadians call bachelor parties the ?stag party,? the Australians call it the ?buck’s party,? and the French call it the ?enterrement de vie de gar?on,? meaning “the burial of the life as a boy.? Time explains that since the time of the Spartans, bachelor parties became less traditional over time. The magazine says that police came to a bachelor party for Herbert Barnum Seeley?s brother in 1896 because there were naked belly dancers. Moreover, Jimmy Stewart’s party had ?midgets popping out of a serving dish.? Modern bachelor parties do not always involve a fancy dinner that the groom’s father plans to commemorate his son and his son?s future wife, as they did in the past. Today, bachelor parties often involve tricks and surprises planned by friends of the groom. They also usually consist of an overnight vacation to Vegas or the Bahamas. As weddings are both exciting and stressful, a cigar makes for the perfect bachelor party treat for the groom to celebrate and relax before his big day with all of his best friends. The sweet vanilla and dark cacao bean flavor of a Briarmont Limited Cigar is a great way to celebrate the groom’s sweet years to come. Customizing the band with the groom’s high school nickname or another inside joke he shares with his groomsmen is an idea he will love. 5, 4, 3, 2, 1? Happy New Year! 
New Year?s Eve is one of the most exciting nights of the whole year. But ever wonder why the first day of the New Year is January first? According to History?s website, the first time the New Year was celebrated was on January first in 45 B.C. when the Julian calendar officially started. As dictator of Rome, Julius Caesar decided that the traditional Roman calendar was not going to make the cut. He had a problem with the seventh century Roman calendar because it was ineffectively modeled by the lunar cycle, as the seasons were not in sync with the cycle. The Roman political body who was put in charge of monitoring the calendar took advantage of its role and used it to advance themselves politically, such as prolonging political terms. History continues to explain that Sosigenes, an Alexandrian astronomer, as well as the Egyptians, told Caesar to use the solar year instead. Based on Caesar?s new calendar, the New Year would fall on January 1 instead of March, as it did in the past. A cigar is the perfect gift for a friend or even for yourself for New Year?s Eve. It is a relaxing way to reflect on what you want for the incoming year. Unlike alcohol, cigars don’t leave you with a hang over the next morning. The smooth and creamy, yet full-flavored and peppery finish of a Briarmont Double Wrap cigar is the perfect cigar for New Year?s. The smooth and peppery flavor of this cigar reflects the lows, and highs of the past year. Customizing the band with the date of the New Year is a fun touch to make your cigar extra special. Oh Baby: Birth Celebrations 
While baby showers are a relatively modern celebration, rituals celebrating childbirth are historical. Historians explain that in ancient Egypt, baby celebrations occurred after the child was born. It was also primarily for the mom to be. Upon the baby?s birth, the mother and child were separated so ?the pollution of birth? could be purified. Cleaning rituals for the umbilical cord and the placenta, as well as for naming the baby, occurred at temples or shrines. The Ancient Greeks also commemorated pregnancy after the baby was born. However, Greek rituals involved the father. According to historians, ?On the fifth or seventh day after birth, the child would be welcomed by a ceremony called Amphidromia (Running Round) in which the father would walk around the hearth several times, symbolizing the infant?s integration into the household.? During the Renaissance, birthing rituals were an ?almost mystical event.? Friends and family of the mother would give her gifts like wooden trays, bowls, and majolica wares, painting, sculptures, clothing, linens, and food because these items were believed to invoke a safe and pleasant childbirth. The Victorian era baby rituals shaped our modern baby shower. Victorian women liked to keep their pregnancy a surprise. When she gave birth, her female friends and family would throw a tea party for her. These tea parties transformed into showers in the 1900s. While Baby showers are often specifically for women today, it is still important to congratulate the soon-to-be dads. The extremely smooth and complex flavors of a Briarmont Classic Connecticut cigar is the perfect gift to congratulate the nervous and excited father in training. Customizing the band with ?it?s a boy? or ?it’s a girl? is an essential touch. Roses are Red, Violets are Blue? 
Millions of people celebrate Valentine ?s Day with their loved one every February. But few people actually know who St. Valentine is and why they are giving gifts to that special someone in his name. History breaks down who this mysterious St. Valentine is into two legends. According to one legend, after Emperor Claudius II banned marriage because he thought marriage distracted soldiers, Valentine secretly married couples and was eventually sentenced to death for his actions. The second legend says that when Valentine was in prison for being brave and aiding imprisoned Christians in escaping Roman control, he wrote the first ?valentine greeting? to the girl he was in love with. Before he died, he supposedly signed this letter, ??From your Valentine.?? We celebrate Valentine?s Day in February to honor Valentine?s death in 270 AD. However, Valentine?s Day is a pagan holiday. As a result, many believe that we celebrate it in honor of the Lupercalia festival. History explains how Lupercalia was ?a fertility festival dedicated to Faunus, the Roman god of agriculture, as well as to the Roman founders Romulus and Remus.? One legend says that unmarried women in the city would put their names inside of an urn. The men would then pick a name and the woman they chose would be their match for the year, but often longer since many men married their match. A cigar makes for the perfect gift for your Valentine if he or she is not big on extra sweet treats, such as chocolate. Customizing both the flavor and the band of the cigar is a perfect way to let that special someone know how well you know him or her. Including ?I love you? or ?Thanks for making me smile every day? on the band will definitely make your loved one blush. Dad, Thank You for Being You 
For many of us, our fathers are our best role models, and the strongest, most admirable people we know. Father?s Day gives us an entire 24 hours to let them know how much we appreciate all of their hard work. But who came up with this great idea? According to The Art of Manliness, in 1909 a woman named Sonora Smart Dodd was listening to a sermon about how mothers are special and thought that fathers should deserve the same recognition. Her dad was a Civil War veteran. His wife died during childbirth, and he was forced to raise their six children all on his own. Sonora believed there needed to be a day to celebrate dads who are as amazing as her own. Based on this account, the first Father?s Day was celebrated a year later on June 19, 1910. Another woman, Grace Golden Clayton is also known for recommending a Father?s Day. After a mine explosion took the lives of over 360 men in 1908, she thought that there needed to be a day to honor dads. But Father?s Day was not officially recognized until 1966 when Lyndon B. Johnson issued an executive order to make the third Sunday in June an official day to honor dads. However, Father?s Day did not become a national holiday until 1972 when Nixon was president. A cigar is the perfect gift to get your father for Father?s Day because hard working dads deserve to take some time to themselves and relax. The smooth chocolatey and spicy flavor of a Briarmont Classic Maduro will definitely make your dad happy. You can customize the band with one of your inside jokes or even something as simple as ?thanks for being a great dad.? I do! 
Weddings are single handedly one of the biggest traditions around the world. But have weddings always been the celebrations of love that they are today? In the middle ages, women did not have the power to choose their husband. Couples did not even get the chance to get to know each other before they got married. Weddings were not a celebration of love, but a binding of political and legal contracts between two families. Elizabethan marriages were also arranged. The wedding consisted of a festive pre-party at home and then a ceremony at church. Some couples would then have a fancy feast to continue the celebration. In the Victorian Era, white became the traditional color of the wedding dress. The groom wore a blue or burgundy frock coat and a flower pinned to his coat. His pants were also colorful, often lavender. By the mid-Victorian era, grooms wore a black vest with gray pants and colorful gloves. At the end of the Victorian era, a black top hat was the most desired groom accessory. Similar to today, fashion was an important part of the Victorian wedding. However, Victorian marriages were still more about the contract rather than love. As weddings today commemorate the love between couples, it’s important to get the bride and groom a gift that reflects these happy feelings. His and Her customized cigars would make for a special wedding gift for any couple. The Smooth and creamy, yet full-flavored and peppery finish of the Briarmont Double Wrap is the perfect after wedding cake treat. After all the chaos and excitement of the wedding, the bride and groom are going to need something to help them relax. For more customized cigar gift ideas visit Custom Tobacco.
Step Two: Now is the time to start building the actual cigar. First, you need to decide what type of blend and wrapper you would prefer. The blend refers to the type of flavor you would like your cigar to have. Again, we would suggest something you and your partner prefer that represents the overall theme and aesthetic of your wedding and wedding reception. We suggest one of these two flavors that are available on customtobacco.com: 1. Briarmont Classic: This is a very hot seller because it is a very smooth, very light tasting cigar. The Briarmont Classic contains Dominican tobacco, and should be wrapped in a premium Connecticut wrapper to give it a very smooth and non-spicy taste; it has all the flavor complexity mixed with a creamy taste without it being too overpowering for the smoker. The main reason we suggest this blend for your cigar station, is because this type of blend is perfect for first-time or beginner cigar smokers, and it is an excellent choice for both cocktail hour and after dinner. 2. Briarmont Reserve: We like the Briarmont Reserve the most out of all the options available; however, we do suggest this cigar for those that find themselves smoking cigars quite often ? a connoisseur, if you will. It has the taste, feel, and texture of a Cuban cigar without it being a Cuban cigar. We suggest wrapping it in the Habano as it accentuates that Cuban taste and flavor complexity. As we stated, this is not the best cigar for those that have never smoked cigars before; the Reserve has a very, very strong flavor that is a mixture of chocolate and spicy. 3. The Variety Pack: This is our top suggestion for making your cigar station the absolute best it can be. By choosing the Variety Pack, you allow an expert to choose the best, premium cigars for your wedding reception and give your guests the ability to choose which type of cigar they would most enjoy. This then also allows your non-smoking and regular smoking guests the option to smoke something that would suit their smoking personality the best. customtobacco.com has a unique variety pack that ranges in several different types of cigars that range in flavor profiles and wrappers. Step Three: Your next step in your custom cigar planning process should be the length of the cigars you wish to have available for your wedding reception. The length of the cigar is important because it not only defines the duration your guests will be smoking their cigar, but it also contributes into the flavor profiling of your custom cigars. Listed below are the options that we find the most complementary to your cigar of choice: – If you choose the Briarmont Classic: Even though the Churchill length is a best seller, we suggest going with the Robusto length. The Robusto length is shorter in length, but thicker in size which allows the flavors to really accentuate while the cigar is being smoked. Since you have chosen a blend that is for, essentially, beginning cigar smokers, this allows the cigar smoker to really get a feel for what it is like to smoke a cigar. The Robusto allows the cigar to smoke stronger, and since you have chosen a blend that isn?t as overpowering as other blends, this really lets the beginning cigar smoker a chance to savor the cigar in general, and the complexity of flavors your particular blend contains. – If you choose the Briarmont Reserve: You have chosen a cigar for the cigar connoisseur, we highly, highly recommend going with the Churchill size. The Briarmont Reserve has an extremely high flavor profile that begs to be appreciated and relished which the Churchill easily allows smokers to do. The Churchill is both long, and thick, and needs the smoker to be patient as it takes quite a while to smoke an entire Churchill cigar. Since your guests are aware of the quality of your cigars, being connoisseurs, they would be able to acknowledge the character of your custom cigar and be willing to enjoy a taste of it at your wedding reception, and then be able to save the rest for a later date which will remind them of your wedding. -If you choose the Variety Pack: it is most common for the pack to come with, obviously, a variety of different lengths for your wedding guests. -There is one more option in length that we do recommend should our recommendations not suit your guests to your specific needs; the Torpedo: The torpedo is, literally, shaped like a torpedo; it has a thicker end, and the mouth piece is thinner. The Torpedo length isn?t a bad choice for your custom cigars, it actually serves as a perfect medium between Churchill and Robusto. We would still suggest this length for someone who is well versed in cigar smoking; however it would still suffice for a new cigar smoker as well. Step Four: You?ve now finished designing your cigar! The final step in the cigar process is optional; however we highly recommend this as a signature final touch. This finishing touch on your custom cigars truly takes this and makes it more than a party favor; it makes it a gift that your guests will appreciate and treasure well after they have left your wedding. While many options are available for your custom cigars, our favorites are listed below. 1. Foot Ribbon: Adding a foot ribbon to your custom cigars really adds a festive and celebratory touch. Choose a color that best ties together with your cigar banding, or a color that adds more aesthetic that matches your wedding style. There?s nothing special about the ribbon itself that adds to the overall taste, texture, or experience of smoking the cigar, however it does add a sophistication that will aid in the enjoyment of your wedding reception and also helps to make the cigar feel appropriate at a function such as a wedding reception. 2. Cedar Wrap: This is a really cool feature you can add to your custom cigars that actually does in fact enhance the flavor profile of your cigars. The cedar wrap adds a little extra spice to your cigars, so we would highly suggest it for your guests if you pick the Briarmont Classic or the Variety Pack. It allows then for your beginning cigar smokers to have a little extra kick in spice to get the full high quality experience of what it is like to smoke one of these premium cigars. Now that you?ve completed the process in creating your custom cigar, it?s time for the fifth and final step of your perfect cigar station. Step Five: You can?t have a high quality cigar without some high quality alcohol to pair with it. Pairing your premium custom cigar with the perfect alcohol will enhance the flavor of the cigar, and enhance the enjoyment of your wedding reception. There are lots of different options to choose from for alcohol, obviously, however, we have developed an array of options based on the blends listed above: 1. Briarmont Classic: The Briarmont Classic blend has a creamy flavor, it?s not an overpowering taste, and it?s a very smooth smoking experience. Therefore, you?ll want to pair your cigar with an alcohol that will enhance and bring out the flavor a little more, something with earthy and fruity tones. With that being known, the best types of alcohol to pair with this would be a red wine or a craft beer. -Red Wine: A red wine would complement the smooth, and non-overpowering taste of the Briarmont Classic. Since it isn?t as overpowering and has more of a creamy taste, you?ll want a wine that helps to bring out and enhance those flavors a bit more. Something like the 2007 Grenache-Syrah from Montage Vineyards would be a perfect choice for this cigar. The Grenache-Syrah is a full bodied wine that has the aroma of black cherry jam, mocha, and earthy floral undertones and gives off the taste of dark fruits, red raspberry, and just a little hint of vanilla. With these aromas and flavors of the wine coupling with the Briarmont Classic, your guests are sure to fully taste and enjoy the flavors of both the cigar and wine. -Craft Beer: Now, when we say beer as a pairing for your cigar, we do not mean Budweiser or Heineken; you want something more premium, something that has a fruity and earthy taste like the wine listed above, something like the American IPA. This craft beer has a gold color, and is complemented with citrus and pine flavors to help with the bitterness of the hop. Just like above with the red wine, the bitterness of this craft beer mixed with the fruity undertones will also bring out and highlight the flavors of the cigar helping your beginner smokers to fully enjoy their smoking experience. 2. Briarmont Reserve: Since this is more of a full bodied cigar with a very high and complex flavor profile, you?re going to want to pair it with an alcohol that is also of a very high and complex flavor profile. We suggest a great scotch or rum to go with the Briarmont Reserve so that your guests will revel in the chocolate and spicy flavors of your cigar choice. -Scotch: There are many scotches available for you to pair with your cigars, however you want a scotch that is going to balance and reciprocate the flavors of your premium cigar. Since the Briarmont Reserve has a complex chocolate and spicy flavor, we suggest the Springbank 18 year old scotch. This scotch envelops all the experience of smoking a cigar starting with the smell of the scotch; the Springbank begins by releasing sweet flavors of marzipan, almonds, vanilla, and ripe fruits. The scotch then moves on to pair beautifully with the taste on your guest?s tongues by having a fruity and mellow taste with a hint of licorice, with the aftertaste of the scotch transforming to chocolate with a little hint of coconut which meshes beautifully with the spicy chocolate taste of the Briarmont Reserve. -Rum: Since the Briarmont Reserve has all the essence of a Cuban cigar without it actually being a Cuban cigar, there?s no better rum to pair it with than with a Cuban Rum. Our number one choice would be the Havana Anejo Especial. What makes this rum so special is the aging process ? they let the rum age to perfection in white oak barrels to make sure the earthy, wooden smell can easily come through. Along with the woody smell, the Anejo Especial has floral and orange tastes with notes of caramel, vanilla, tobacco, and cinnamon; all of the perfect pairings for a chocolate and spicy tasting cigar. This rum will perfectly highlight and accentuate the complex flavors of the Briarmont Reserve. 3. Should you choose to go the Variety Pack route, any one of these alcohols is going to also pair perfectly with the mixture of premium cigars you are going to have offered. We would suggest offering a red wine, a craft beer, and either a rum or a scotch that we have suggested, or something similar, for your guests to pair with their choice of cigar. Not only do all of these alcohols pair perfectly with your cigars, but they are great to drink by themselves for your non-cigar smoking guests as well. Once you have completed all five of these steps, your perfect cigar station will finally be complete and your wedding reception will be the talk and highlight of the party. We wish you every happiness in your marriage, and hope that the rest of your wedding planning process goes as smooth and easy as it will be to create your perfect cigar station!
When one thinks of drugs, one typically thinks of substances like heroine, cocaine, meth, marijuana, and ecstasy. It?s easy for us to say something is a drug, but how do we actually define what a drug is? While substances like heroine and cocaine have psychoactive and addictive properties, can a drug be defined by these properties? Alcohol, caffeine, and nicotine are psychoactive and addictive as well but they generally are not considered drugs. Other substances, such as ecstasy and marijuana, are considered drugs but they are not physically addicting. Drugs can alter our moods, but even this cannot be its defining property. People can feel happy from eating sugar or from exercising, even achieving a ?runner?s high.? Drugs can cause physical effects in our body, but it cannot be defined by those changes. Physical diseases cause physical effects as well but they are not considered drugs. Drugs can be classified by certain chemicals but not all chemicals are drugs. You can define drugs as substances that form habits for the user, but people can form habits with other things as well, such as preferring a certain food to others. Basically, what we define as drugs is based on a social construction formed by societal and political forces. According to criminologists Robert F. Meier and Gilbert Geis, drugs are any substances we call drugs; there is no inherent property of drugs that defines them. This is all made even more complicated by the fact that drugs are seen in different lights depending on the context they are taken in. Taken recreationally, drugs are seen as part of a deviant lifestyle that flies in the face of the law. Despite these negative connotations, drugs administered in a medical setting by a health professional are deemed as essential and life-saving. Even outside of these two dichotomous settings, Americans partake in drugs in everyday life without even realizing it. When we first wake up in the morning, we may enjoy a cup of coffee, a substance chock full of caffeine. Some people smoke cigarettes or cigars. After work, some people like to go out to a bar and drink alcohol. Some people take daily medications for whatever ails them, from allergies to birth control. For the special events in our lives such as marriages or birthdays, we often celebrate with some form of alcohol. Champagne is a staple of any wedding or New Year?s celebration. Young adolescents celebrate their twenty first birthday at clubs or bars as a rite of passage. People often give cigars as gifts for holidays like Father?s day, and they can even order their own customized cigars from companies like Custom Tobacco. Essentially, drugs have become ingrained into the daily fabric of our lives without us even realizing it. 
Compared to today, casual every day drug use was actually more rampant in the past. Heroin and morphine were sold over the counter as medical remedies. When authorities started to crack down with drug laws, it was not the drug themselves they were trying to regulate but rather a group of people ? a certain ethnic group to be exact. In 1875, in the windy city of San Francisco, legislators passed a law banning the practice of smoking opium in opium dens Patrons of these opium dens were primarily Chinese American. This law was perpetuated by the fear that these Chinese immigrants were seducing white women into the dens. There was a cultural misunderstanding as to the purpose that the dens held in Chinese culture. While the opium dens served a purpose to the Chinese similar to that of a bar, the dens were vilified and seen as cesspools of deviant activity. In reality, the Chinese used opium as a social stimulant and a way to relax, similar to recreational alcohol use. In addition to this stereotype, the Chinese were seen as competition against white working class men in the labor market. The law that was passed had clear racial motivations, as the law allowed opium use in other forms, only the smoking of opium was outlawed. According to Craig Reinarman in Constructions of Deviance: Social Power, Context, and Interaction, this phenomenon can be termed a ?drug scare.? One of the most well known drug scares in American history is the Prohibition period. In Reinarman?s words, a drug scare is ?a form of moral panic ideologically constructed so as to construe one or another chemical bogeyman.? In other words, the drug in question is cast as a scapegoat for society?s other woes. Prohibiting the certain drug is seen as a quick-fix solution in reaction to marginal racial groups. During Prohibition, members of the Temperance movement were primarily composed of middle class Protestants. While claiming to fight against the problem of excess drinking, the Temperance movement was actually a reaction to the influx of working-class Catholic immigrants. The dispute over alcohol use was actually a cover for more deep-seated cultural issues and ideologies between these two cultural groups. During this period of industrialization, the factories mostly employed Catholics. The Protestants of the Temperance movement argued that the drinking habits of the Catholics would waste productivity within the factory. They painted bars as ?a breeding ground of all sorts of tragic immorality,? according to Reinarman. Thus alcohol became the scapegoat for much larger problems in society that stem from a nexus of different societal and political causes. Similar to how opium became associated with working Chinese immigrants, the consumption of marijuana became associated with marginal social groups, largely Mexican Americans and African Americans. During the Great Depression, the Federal Narcotics Bureau fought for the criminalization of marijuana, a plan that came to fruition in 1937. A drug scare over marijuana reoccurred decades later in the 1960?s. Around the same time, instead of becoming associated with a certain racial group, LSD became associated with dissenting youth. Cocaine consumptions was linked to impoverished minorities living in the inner-city. Each scare produced drug laws aimed at restricting drug use and consumption. Reinarman argues, ?I have found no evidence that any scare actually accomplished those ends, but they did greatly expand the quantity and quality of social control, particularly over subordinate groups perceived as dangerous or threatening.? Drug laws allowed the reigning social group or majority to exert control over a less powerful social or ethnic group. As these drug scares rise up from time to time, we can extrapolate a pattern to the structure of a drug scare. A drug scare will typically have seven components, according to Reinarman. These components are comprised of a kernel of truth, media magnification, politico-moral entrepreneurs, professional interest groups, historical context of conflict, linking a form of drug use to a ?dangerous class,? and scapegoating a drug for a wide array of public problems. Generally, there is some truth to the drug scares ? drugs do physically alter our consciousness. However, drugs are generally not the looming straw man that politicians and mass media make them out to be. The mass media play a big role in the vilification of drugs. They take part in what Reinarman calls ?the routinization of caricature? ? in other words, they inflate the worst cases of drug use and standardize the extremes. They exaggerate reality in order to sell headlines.